Enter current campaign performance and your target, and see the gap, the Smart Bidding values to set in Google Ads, and the budget and volume implications.
Enter your campaign data and target to see the gap.
The gap is the difference between your current performance and your target, expressed as a currency or multiple and as a percentage of your current number. It shows how far the account needs to move, not how to get there.
If your CPA falls, either your spend drops or your conversions rise, or both. The projected numbers show each scenario at its extreme. Real outcomes sit somewhere in between depending on auction depth and conversion rate.
The bid-to-CPA relationship is non-linear. Smart Bidding responds to auction signals the tool cannot see. The direction is reliable. The magnitude is not. Set the target, allow time past the learning phase, then evaluate.
Seeing the gap is step one. Building campaigns that close it without breaking volume or margin is the actual work. If your CPA or ROAS is stuck, let's look at what is driving it.