Most target ROAS and CPA numbers come from stakeholder pressure or industry benchmarks. This calculator derives them from your actual unit economics: margin, reinvestment intent, and deal value.
Enter your numbers on the left to see your targets.
Your breakeven ROAS is derived entirely from your margin. It is the minimum return needed for ads to not cost the business money. No benchmarks, no guesswork.
The profit-to-acquisition ratio expresses how much of your margin you are willing to trade for a new customer. This is a strategic business decision, not a platform setting.
Divide the breakeven by your reinvestment ratio. The result is a target backed by your own numbers, which means you can defend it in any stakeholder conversation.
Knowing your target ROAS is step one. Building campaigns that hit it consistently is the actual work. If your account is not performing to your unit economics, let's talk.