30 articles tagged with "Lead Generation".
← Back to all postsHow roofing contractors can use Google Ads to reach homeowners in the insurance claim process, not just anyone searching for a roofer after a storm.
Read article →Why flat roofing ad budgets miss storm-driven demand spikes and bleed money in slow periods, and how to set up campaigns that can actually respond to weather.
Read article →Why roofing Google Ads commonly reach homeowners far outside the service area, how to find out how bad the problem is, and how to fix it.
Read article →An honest look at Google Ads budgets for roofing contractors, including click costs, cost per inspection, and what minimum spend actually produces results.
Read article →The real difference between Local Services Ads with the Google Guarantee and standard Google Search Ads for roofing contractors, and when to run each one.
Read article →Why out-of-town storm chasers and national roofing companies dominate local Google Ads auctions after weather events, and how established local roofers can compete.
Read article →Why most roofing ad accounts lack the tracking to know which campaigns drive booked inspections, and what proper call and conversion tracking actually involves.
Read article →How roofing contractors can tell whether their marketing company is producing real jobs or impressive-looking reports that hide poor performance.
Read article →Why Google Ads leads for roofing contractors cost so much and still do not close, and what the account actually needs to produce qualified jobs.
Read article →What a real Google Ads audit uncovers for roofing contractors, from geographic waste to bad keywords to call tracking gaps that drain budget without results.
Read article →How Google reviews affect auto repair shop ranking in Local Services Ads and Google Maps, and why a thin review profile can make an otherwise solid ad campaign underperform.
Read article →Why paying for shared leads from platforms like Angi or HomeAdvisor is different from running your own Google Ads, and when the difference actually matters.
Read article →What determines which electricians appear at the top of Google search results and Google Local Services Ads, and what you can actually do to improve your position.
Read article →Why dealerships and national chains dominate Google search results for auto repair, what structural advantages they have, and where independent shops can genuinely compete.
Read article →Why emergency electrical searches are the highest-value leads in Google Ads and how to make sure your ads capture them instead of losing them to competitors.
Read article →Why Google Ads routinely serves auto repair ads to drivers outside the shop's service area, how to find out if it's happening to you, and how to stop the waste.
Read article →Why Google Ads routinely serves electrician ads to people outside the service area, how to find out if it's happening to you, and how to stop the waste.
Read article →What Google Ads budget actually makes sense for an independent auto repair shop, how to calculate the right number for your market, and what to expect at different spend levels.
Read article →What Google Ads budget actually makes sense for a local electrical contractor, what determines the right number, and what to expect at different spend levels.
Read article →The real difference between Google's Local Services Ads with the Google Guarantee and regular Search Ads for auto repair shops, and how to decide which to use.
Read article →The real difference between Local Services Ads with the Google Guarantee and standard Google Search Ads for electricians, and when to run each one.
Read article →How independent auto repair shops can configure Google Ads to attract brake, transmission, and diagnostic jobs instead of competing on oil-change price with every chain in town.
Read article →Why most auto repair shops have no idea which Google Ads produce actual bookings, what proper call and appointment tracking looks like, and why it matters for every decision.
Read article →Why most electricians have no real idea which calls come from Google Ads, what call tracking actually is, and what happens when you run ads without measuring calls.
Read article →How auto repair shop owners can tell whether their marketing company is actively driving booked appointments or running the account on autopilot and sending vanity reports.
Read article →How to tell if the company managing your Google Ads is actually driving booked electrical jobs, or running the account on autopilot while charging a monthly fee.
Read article →Why Google Ads for auto repair shops attract price-shoppers and wrong calls instead of real repair bookings, and what the account needs to change.
Read article →Why Google Ads for electricians often produce junk calls, price shoppers, and wrong-service requests, and what needs to change to get calls that actually book.
Read article →What a real Google Ads audit uncovers for independent auto repair shops, from price-shopper traffic to geographic waste to call tracking gaps bleeding budget silently.
Read article →What a real Google Ads audit uncovers for electrical contractors, from geographic waste to wrong keywords to call tracking gaps that bleed budget silently.
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