Apr 5, 2026
GA4 Channel Groupings: Why the Default Is Wrong and How to Fix It
Why GA4 default channel groupings misclassify traffic and how to build custom channel groupings that reflect your actual traffic sources accurately.
Read article →5 articles tagged with "GA4 Advanced Series".
← Back to all postsWhy GA4 default channel groupings misclassify traffic and how to build custom channel groupings that reflect your actual traffic sources accurately.
Read article →How to build cohort analysis in GA4 Explorations and use it to measure whether campaign traffic retained -- not just converted on the first session.
Read article →How GA4's Reporting Identity setting controls user counting, cross-device session stitching, and how it affects every user metric across all reports.
Read article →How GA4 builds purchase propensity, churn, and top-spender audiences using machine learning, and how to use them in Google Ads campaigns.
Read article →How to set up GA4 custom dimensions and metrics correctly -- understanding scope, quota, and how to use them inside Explorations and standard reports.
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